Saturday, July 14, 2007

Another exceptional viral

Some have argued that the age of the viral as a way of marketing is coming to an end - there's just too much content out there to get your message through. I would disagree. Youtube has just made it harder, for a viral to work nowadays it has to be truly exceptional and here is an example - it is one of my favourite virals this year. It's highly watchable because it holds your attention. and you really want to find out how it ends because the character is so brilliantly crafted. Once you realise, you watch it again. For me it's the Sixth Sense of the viral world, but without the kid:

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