Motorola Xoom at Carphone Warehouse demo viral

To demonstrate how incredible this next generation device is, The Carphone Warehouse decided to put the Motorola XOOM 3G to the ultimate test, with a video crew capturing the XOOM gloriously fulfilling its potential in all kinds of hair raising situations. To view the video which includes a race along the Thames, a stomach churning see-saw ride and a death defying scream from the wing of a plane




Available exclusively from The Carphone Warehouse and Best Buy from Thursday April 21st

2 Fly by The Score

The Score are a super talented five piece group from LA and London who produce, write and compose all their own music blending R&B, soul, hip-hop, jazz and pop. They have already worked with Basement Jaxx, Faith Evans, Jada Pinkett Smith, Lindsay Lohan, jazz legend Marcus Miller, Natasha Bedingfield, Omarion and Rhian Benson.

They have supported Lemar on tour and performed with the Pussycat Dolls and N-Dubz, the summer of 2010 saw them on tour with JLS. 2011 is a very exciting year for the band who have finished recording their debut album, which will be out this summer. Check out their first release, 2Fly:



The story of the music video is particularly interesting, the illustrator Dapo was initially approached to create a t-shirt illustration for the band. The response was so positive from the fans that the label then asked them to produce an animation music video based on the original illustrated idea, here's the T shirt:




For more information go to www.wearethescore.com.

What is Black Helix?

Alternate Reality games (ARG), otherwise known as Transmedia games cross multiple platforms to fully involve the player with real world elements such a parcels in the post, phone calls and co-ordinates for meetings. They are fully immersive games in which players interact with the characters as well as each other. Each ARG has a trailhead which starts the game and helps you to find the next place to go.

The Dark Knight used ARG to good effect to promote the release of the film, the success of the 'Why so Serious?' campaign was phenomenal with 10 million participants online:



Black Helix is a new ARG that is running throughout March 2011 and looks to take Transmedia gaming a step further. Over a period of four weeks players are engaged into an interactive game that will include live events, phone calls, parcels in the post, real world tasks and a final role playing event.

Unlike most ARGs (and this is where it gets really interesting) players of Black Helix will become part of an unwritten story - the game is responding to the players and the alias names, information, research and sub plots that develop over the period of the game will all be integrated into the final story to create a unique ebook.

What's more, players can join the game at any point via the Black Helix website where all of the videos, photos and clues so far are presented. There is also a Black Helix Facebook page and Twitter feed.

The plot revolves around the kidnapping and players must hunt both online and off to discover the victim’s whereabouts. Here's the first video:


I've been playing the game and it's been really good, although I've not got as involved as other players who have received packages in the post.



The game is set to step up a notch tonight at 9:30pm GMT with a live interrogation on Tolerate Nothing with players able to ask questions to help them in their hunt to solve the case.

Booth at the end

The Booth at the End is a web series for Fox Entertainment that seems to have been made for the age of internet and short attention spans. The entire series is broken down into 62 short episodes with one episode released each day.

Xander Berkley (24, CSI, Terminator 2) stars as a mysterious man who sits at the booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier, a nun who wants to hear god again. The man can make these things happen. For a price. In exchange for what they want, these individuals must sacrifice their morals and do deeds normally inconceivable to them. Set off a bomb. Rob a bank. Kill a child. They must return to the man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the man never forces anyone to do anything.



I really want to visit the location where they filmed this





What's more, they're promoting the series with the Can you kill? game to test the morals of the player - would you kill for the thing you want?



if only:

Lee Washington Design blog

The design side of my blog has now been moved and will continue at design blog

The marketing side will continue here for the foreseeable future

New series of Top Gear

Sony NEX5 launches Facebook comp

Sweet camera that combines the best of both worlds of SLR and compact. Now there's a chance to win one in a very simple competition that taps into that part of Facebook that we all like to make sure really reflects who we are - the profile picture.

The SONY NEX5 Profile Hero competition has five categories (I definitely have friends that fit into these):

Family Funster - If you love your family more than life itself then you've found your category. We want to see your proudest moments captured here.

Night Owl - Night Owls come alive after sunset. They know how to have a good time and are the life of the party. If this sounds familiar then this is the category for you.

Portrait Poser - Portrait Posers don't shy away from the camera and they look great close-up. If this sounds like you then this is your category.

Sports Star - Fancy yourself as a bit of a Becks or R-Fed? If so then we want to see your most dynamic action shots.

Worldly wanderer - If you like to go wherever the wind takes you then this is the category for you. We want to see your most breathtaking panoramic travel shots.


The competition runs for four weeks with a chance to enter new profile pics into each of the categories each week. Enter yours here

Pizza Express Living Lab

Pizza Express has created the Living Lab concept restaurant at their Richmond location in London where they are experimenting with just about everything, from design and acoustics to service and food with a concept restaurant put together by a creative team including architect Ab Rogers, fashion designer Matthew Miller, artist Enzo Apicella and graphic designers GTF

The striking parabolic booths have been installed that act as mini recording studios, reflecting background noise whilst bouncing back the sounds of the conversation at the table to create an intimate acoustic chamber. In addition, the booths feature an ipod doc to allow the diners to choose the soundtrack to their meal.

Top Gear Stig Farm

Twenty5 Ethiopia

Twenty years after the great famine in Ethiopia, two young filmmakers, Nic Yeeles and Ehsan Bhatti, were given the opportunity to explore how Ethiopia has changed as a result of our generous donations 25 years ago.

The task was to create something unique, that goes against everything we're used to seeing in a charity video. They wanted an honest insight to what they saw and I believe that they have achieved that in this inspiration and uplifting short film:




Get involved and show your support at www.twenty5ethiopia.org