Tuesday, April 14, 2009

Ben & Jerry's launch global flavour competition

Ben & Jerry's today announced a competition to design a new flavour - if your flavour is tasty enough you will be whisked away to the Dominican Republic to meet the ice cream’s dairy Godfathers, Ben & Jerry and meet the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010.

To accompany the competition, there is a web series following Arnold and Peter, Ben & Jerry's real life flavour gurus who travel around the world trying different foods and creating new flavours. This week they're in Paris

Visit the microsite to create your own flavours.

1 comment:

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