Making cycling safer

One of the conclusions of the survey was that a big barrier that prevents a lot of people from cycling is that it is viewed as being too dangerous, and given that most of the cycling accidents are caused by a collision with a car or pedestrian, I started thinking of ways for cycling to become safer:

- Reduce the damage caused by an accident. One of the responses to my survey that really stood out was "If you cycle regularly, it is a matter of time before you are involved in an accident. All you can do is minimise the risks." Therefore there need to be more products that incorporate protection for the body when the rider comes off their bike.

- Increasing visibility. If a cyclist is seen they can be given enough space. Products should make the cyclists highly visible on the road.

-Sound. One area I was thinking of was that perhaps a cyclists needs a better means of making themselves known on the road that's more effective than the standard bell - one that can be heard by cars and lorries.

A bit of searching however and I came across this product


and this rather crazy demonstration video


Whilst this product does allow for the cyclist to make their presence known it does so in an antisocial and aggressive way. Perhaps a more 'friendly' version could be designed, one that responds to how hard you push it - making less noise for pedestrians but more noise for vehicles.