Twenty5 Ethiopia

Twenty years after the great famine in Ethiopia, two young filmmakers, Nic Yeeles and Ehsan Bhatti, were given the opportunity to explore how Ethiopia has changed as a result of our generous donations 25 years ago.

The task was to create something unique, that goes against everything we're used to seeing in a charity video. They wanted an honest insight to what they saw and I believe that they have achieved that in this inspiration and uplifting short film:




Get involved and show your support at www.twenty5ethiopia.org

Tiger Beer Know the not Known

‘Know The Not Known’ has just been launched by Tiger Beer and features up and coming contemporary talents from the four fields of art, music, design and film and will provide access to the best parties in London.

Through their Facebook page your curiosity is rewarded by access to underground, invite only, Vice magazine and Tiger supported events.

The first of the NotKnown events will be kicking the series off with a real bang. Held in East London’s The London Fields, the event will be part Secret Cinema, part Halloween party this weekend.

Russell Hobbs starts global hunt for K1 kettle

In 1955 the K1 kettle was released by Russell Hobbs, it was revolutionary, being the first kettle in the world to automatically turn itself off once boiled - up until this point the kettle needed to be watched so that it did not boil dry, the K1 solved this problem with a valve switch that turned off the kettle with the steam from the boiling water. It was genius.

Now, over 50 years later there doesn't appear to be a working K1 in known existence. So they have started a search, using the power of social media and the web to find a K1 kettle that may be hidden away in someone's garage or attic.

There are prizes up for grabs for those that still have a working K1. Here's a photo of it:



Spread the word and let's get this kettle found! You can send photos in via their Facebook page, tweet it to @RussellHobbsUK or add it to their Flickr page.

Doc Martens goes apocalyptic

For the latest in Dr Martens 50th anniversary celebrations at Dr. Martens 50 - Michael Davis of MC5 & D.O.A. cover Cold War Kids' Something Is Not Right With Me.

The video, directed by Klaus Thymann features some jet ski jousted. Pretty damn cool

Interesting way to promote a book

For the release of the book Deception their is a viral campaign where they have brought the lead character to life as he investigates the murder of Elise Freeman at www.alexdelaware.co.uk

The website features an evidence area and an online test to determine your criminal empathy - although apparently I am a 'victim' and am 'taken advantage of'!

The creepiest part is that they have recreated the video plea that the victim has recorded in the book - bringing it to life online and engaging the audience to find out more. You can then further interact with Alex Delaware via his twitter feed, having your own go at cracking the case! Very cool.

Extraordinary videos

Intercasino and the Raindance,the UK's largest independent film organisation ran a short film comp on youtube called 'Welcome to the extraordinary' - the brief was to demonstrate what the extraordinary meant to them.

Some pretty cool vids, my favourite is 'Extraordinary toys'



Manhatten 4:33pm is also pretty clever:


There's a lot more at Welcome to the extraodinary

Bulmer's launches iphone app

There's still a tiny bit of British Summer left, and even better, it's a Bank holiday weekend so it's time to head to the nearest pub garden and soak it all in before the leaves turn brown and we all lock ourselves away in our homes for six months gazing longingly out of the window waiting for the big ball of orange burning gas to shows it's face again.

How does one find such a pub garden you may ask? The answer is simple - with this new app from Bulmers that uses Augmented Reality to guide you on your way. There's a nifty demo video here:



What's more it's free! You can search for 'Bulmers' at the app store or get it from itunes

Taking cinema to the next level

Secret Cinema is a cool concept - the secret part is that you don't know the movie and you only know the location two days before. I went along to one of the first Secret events a couple of year's back. In fact, if you look at this video at 1:16 is an interview with me:


With each year these events have become bigger and better. I kicked myself that I didn't go to the Alien screening at Haloween (although I think we were throwing our very own circus party that night so that would be why). Still, it looks amazing.







And the reason for this post. Well there's another one coming up - it's on the 3rd, 4th and 5th September and will see 5000 people each night watch the movie. Insane! You can find out more and get tickets at http://www.secretcinema.org

Facebook T shirts in a book

It's been a white since I've posted about Facebook T shirts. The mini business is still going - I sell a handful of T shirts each month. I'm not spending as much time on it as I used to as I build on my viral marketing business.

I'd like to spend a bit more time on my design work, but that's practically on hold at the moment while I focus on a little bit of deficit reduction - four years of study paying fees up front has taken it's toll on my bank balance. Anyhow, I digress....

The good news is that Facebook T shirts are now in a book called Never Use Pop Up Windows and 50 other Ridiculous web rules by Anneloes Van Gaalen. You can buy it from Amazon if you'd like

The Suso Master

The guys at SUSO have always claimed to be about more than just a fizzy juice drink. Their brand ideology, as presented on their website at www.suso.co.uk, shows us that when we harness our imagination, creativity and determination there is nothing we can’t do. Here are found tales of achievement in adversity - of people doing what many said couldn’t be done - a showcase and tribute to an attitude of NO CAN’T DO






This summer the SUSO Master will feature in a series of virals, short films and tutorials online and on digital Outdoor sites across the country. The aim is first to entertain and inspire and thereafter support through specific tutorials encouraging the development of aspirational skills in the field of music, sport, and the creative arts:





The campaign is amplified through social media allowing even more interaction with the character via Twitter and Facebook.