Bizarre Russian Fanta ad

I've been invited by Russian advertising website Adme to write for the website, reviewing Russian advertising. This was one of the first to come across for Fanta. It's fucking bizarre and I can only assume that the message is: Drink Fanta, enter a world of six armed DJs, people dancing on the ceiling and the ability to alter your own reality:

Another exceptional viral

Some have argued that the age of the viral as a way of marketing is coming to an end - there's just too much content out there to get your message through. I would disagree. Youtube has just made it harder, for a viral to work nowadays it has to be truly exceptional and here is an example - it is one of my favourite virals this year. It's highly watchable because it holds your attention. and you really want to find out how it ends because the character is so brilliantly crafted. Once you realise, you watch it again. For me it's the Sixth Sense of the viral world, but without the kid:

cheerleaders need saving

The second clip, cheerleaders:

new wirebreakers clip

Three weeks into the campaign and the third clip has launched. So far it's going well - about 50,000 views across all the channels that I'm seeding it to. Have had some really good coverage and the response has been good:

Pure genius

As part of my job I spend a lot of time watching clips on youtube, and this has to be one of the best things I've seen: