Honda Civic Follow Happy Promo Film

A nice little interactive campaign for Honda Civic that's simple but very well executed. When designing the Interior of the New Civic, the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats. This game hopes to take you on a similar journey to Follow Happy.

Double click the vid about to visit the youtube channel, turn on your microphone and use your breath and voice to complete a series of tasks. Nice stuff

Post sponsored by Honda

Top Gear Forza 4 trailer

Eminem Chrysler ad

Francis Rodino

A native New Yorker of Italian heritage and a child prodigy cellist, Francis Rodino survived a solid classical music education in both the US and Italy, before being bitten by the Rock ‘n’ Roll bug and arriving in London as a guitar playing singer/songwriter.

Here he is playing a huge gig in Amsterdam:



Francis Rodino (Sampler) by Francis Rodino

For those in London, he's playing a gig at The Half Moon in Putney on Thursday 28th July. Tickets are £5 on the door or £4 in advance from ticketweb

Top Gear Rally game

Following the DS3's success at the World Rally Championship, Citroën have launched an addictive online game on Top Gear which is challenging and features three races in France, Jordan and Sweden with snow, asphalt and off-road conditions. It is part of a broader campaign from Citroën with their Facebook page giving the opportunity to win a limited edition DS3 racing and Citroen racing goodies.

Top Gear Series 17 preview

2nd Sound off video

When pens go digital

In this digital age, there is still a need to write things down - as I sit here I have a to list, notes from meetings and sketches around my laptop, but there is now a product that helps to integrate those notes with your computer, ipad and iphone. Livescribe as is a pen that has a lot of interest tricks up it's sleeve.

Record
It records audio while you're writing that can be allocated to a particular page of notes - good for lecture's - imagine reading back notes from a particular lecture and hearing the lecturer explaining the content.

Digitalise what you write
The pen creates pdf 'pencasts' - I like the idea of being able to draw on paper and have that drawing then imported into illustrator to work on as a vector.

Sharing
Then there's sharing, it's possible to email notes, upload to google docs and post to Facebook.

Orange Glastonbury 2011 app

Orange has released an app for iPhone, Android and Nokia for those going to Glastonbury festival to help them plan their long weekend of music. Having been a few years back I know what it's like - so many bands and stages, the place is huge and it's often the case that their are clashes between acts that you want to check out. This handy app shows the lineup in a way that this can be avoided.



The app is available for free from Orange

Them Changes - Lie to me

Them Changes are a band from North London. This is their debut single "Lie to me"



They're asking viewers to confess your lies in the comments below for a chance to win an exclusive free download of 'You Stand Alone'.

You can download 'Lie To Me' from itunes at http://tinyurl.com/6bpmar5

check out more info at http://themchanges.com

Video Director: Razor Edge @ Offkey Creatives

Fashion filmmaking

JN Motion is a video production agency delivering fully integrated campaigns to the fashion and luxury industries that has been launched by sister company JN Production, JN Motion utilizes an unrivalled global network of established industry contacts, fresh talent and cutting-edge resources.

They understand brand values having already worked with Puma, Issa, Jasmine Di Milo and Collette Dinnigan to deliver bespoke online and offline advertising services - ranging from viral or traditional advertising, to online seeding, social media PR, video look books, promotional videos and backstage films.

Check out their showreel:

JN Motion Showreel 2011 from JN Motion on Vimeo.

Follow them on twitter to stay in touch with them.

Sound off for Justice - Access Denied

The campaign, Sound off for Justice has just released this film, it's called 'Access Denied' and aims to draw attention to the governments proposed cuts to Legal Aid - those needing help in cases of medical negligence, divorce, employment and welfare will no longer have access - effectively they will be silenced and this interactive video demonstrates that:



Visit Sound off for Justice to get behind the campaign, record a voicemail for Justice Secretary, Ken Clarke and sign the petition.

Motorola Xoom at Carphone Warehouse demo viral

To demonstrate how incredible this next generation device is, The Carphone Warehouse decided to put the Motorola XOOM 3G to the ultimate test, with a video crew capturing the XOOM gloriously fulfilling its potential in all kinds of hair raising situations. To view the video which includes a race along the Thames, a stomach churning see-saw ride and a death defying scream from the wing of a plane




Available exclusively from The Carphone Warehouse and Best Buy from Thursday April 21st

2 Fly by The Score

The Score are a super talented five piece group from LA and London who produce, write and compose all their own music blending R&B, soul, hip-hop, jazz and pop. They have already worked with Basement Jaxx, Faith Evans, Jada Pinkett Smith, Lindsay Lohan, jazz legend Marcus Miller, Natasha Bedingfield, Omarion and Rhian Benson.

They have supported Lemar on tour and performed with the Pussycat Dolls and N-Dubz, the summer of 2010 saw them on tour with JLS. 2011 is a very exciting year for the band who have finished recording their debut album, which will be out this summer. Check out their first release, 2Fly:



The story of the music video is particularly interesting, the illustrator Dapo was initially approached to create a t-shirt illustration for the band. The response was so positive from the fans that the label then asked them to produce an animation music video based on the original illustrated idea, here's the T shirt:




For more information go to www.wearethescore.com.

What is Black Helix?

Alternate Reality games (ARG), otherwise known as Transmedia games cross multiple platforms to fully involve the player with real world elements such a parcels in the post, phone calls and co-ordinates for meetings. They are fully immersive games in which players interact with the characters as well as each other. Each ARG has a trailhead which starts the game and helps you to find the next place to go.

The Dark Knight used ARG to good effect to promote the release of the film, the success of the 'Why so Serious?' campaign was phenomenal with 10 million participants online:



Black Helix is a new ARG that is running throughout March 2011 and looks to take Transmedia gaming a step further. Over a period of four weeks players are engaged into an interactive game that will include live events, phone calls, parcels in the post, real world tasks and a final role playing event.

Unlike most ARGs (and this is where it gets really interesting) players of Black Helix will become part of an unwritten story - the game is responding to the players and the alias names, information, research and sub plots that develop over the period of the game will all be integrated into the final story to create a unique ebook.

What's more, players can join the game at any point via the Black Helix website where all of the videos, photos and clues so far are presented. There is also a Black Helix Facebook page and Twitter feed.

The plot revolves around the kidnapping and players must hunt both online and off to discover the victim’s whereabouts. Here's the first video:


I've been playing the game and it's been really good, although I've not got as involved as other players who have received packages in the post.



The game is set to step up a notch tonight at 9:30pm GMT with a live interrogation on Tolerate Nothing with players able to ask questions to help them in their hunt to solve the case.

Booth at the end

The Booth at the End is a web series for Fox Entertainment that seems to have been made for the age of internet and short attention spans. The entire series is broken down into 62 short episodes with one episode released each day.

Xander Berkley (24, CSI, Terminator 2) stars as a mysterious man who sits at the booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier, a nun who wants to hear god again. The man can make these things happen. For a price. In exchange for what they want, these individuals must sacrifice their morals and do deeds normally inconceivable to them. Set off a bomb. Rob a bank. Kill a child. They must return to the man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the man never forces anyone to do anything.



I really want to visit the location where they filmed this





What's more, they're promoting the series with the Can you kill? game to test the morals of the player - would you kill for the thing you want?



if only:

Lee Washington Design blog

The design side of my blog has now been moved and will continue at design blog

The marketing side will continue here for the foreseeable future

New series of Top Gear